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The Great British Car Journey

Heritage
M Maria C.

The Great British Car Journey: A Century of Motoring, Housed Where Wartime Cables Once Hummed

There is a particular silence inside a building that once roared with industry. At Ambergate, in the Derwent Valley on the edge of the Peak District, an old wireworks stands beside the River Derwent — its cavernous bays no longer alive with the shriek of steel being drawn into cable, but with something altogether more evocative. Rows of polished chrome catch the light filtering through high windows. The smell of old leather and engine oil hangs in the air. A 1959 Morris Minor sits alongside a DeLorean DMC-12, a Sinclair C5 beside a Jensen Interceptor. This is the Great British Car Journey — a museum that does not simply display motor cars, but tells the story of a nation through the vehicles it made, drove, loved, and sometimes cursed.

The Great British Car Journey
Photo: Graham Hogg , CC BY-SA 2.0. Source

An Austin Maestro and a Question That Wouldn't Go Away

The museum exists because of a conversation that nearly didn't happen. Sometime around 2017, Richard Usher — then owner of Blyton Park racing circuit in Lincolnshire and former head of Auto Windscreens — was offered a 1989 Austin Maestro in mint condition with barely 10,000 miles on its clock. His first instinct was to decline. But the question lingered: what had happened to all those everyday cars that once sold in their millions? The Ford Cortinas, the Austin Allegros, the Rover Metros — the cars that filled every street, every school run, every Sunday drive? They had simply vanished. Scrapped, rusted, forgotten. Usher, together with four private investors, set about building one of the largest privately owned collections of British-designed and manufactured cars in the country. It would take four years, a global pandemic, and a good deal of stubbornness.

1876
Richard Johnson and his nephew Thewlis open the Derwent Wireworks at Ambergate — the site that would eventually house the museum, growing to employ 500 people at its peak.
1944
The wireworks produces galvanised wire for Operation PLUTO — the Pipeline Under The Ocean that pumped fuel beneath the English Channel to Allied forces in Normandy.
1996
After 120 years, the wireworks falls silent. The sheds that once rang with heavy industry stand empty beside the Derwent.
c. 2017
Richard Usher encounters a pristine Austin Maestro and begins a four-year quest to collect the cars that once defined British roads.
April 2020
The planned opening is derailed — founders' health problems, flooding at the riverside site, unforeseen costs, and the arrival of COVID-19 push the launch back by a full year.
22 May 2021
The Great British Car Journey finally opens its doors — 150 cars spanning a century of British motoring, arranged across the old wireworks bays.
2022
Named Best New Tourism Attraction at the Visit Peak District and Derbyshire Awards — barely a year old and already a landmark.
2023
VisitEngland Awards for Excellence recognition follows, alongside the arrival of a very special exhibit: Princess Anne's own Middlebridge Scimitar, delivered to her on 13 December 1988.
The Great British Car Journey
Photo: Graham Hogg , CC BY-SA 2.0. Source

Nine Chapters of British Ambition

The museum is arranged as a narrative in nine chapters, beginning in 1922 — the year Herbert Austin unveiled the Austin Seven and put motoring within reach of ordinary families for the first time — and ending after the millennium, when the great factories at Longbridge, Luton, and Dagenham fell quiet one by one. Between those bookends lies a sprawling, complicated, frequently glorious story: the post-war boom, the British Leyland years (triumphs and disasters in roughly equal measure), the rise of the hot hatchback, the brief and baffling reign of the Sinclair C5.

Every car on the floor has been chosen not for rarity or value alone, but for what it meant. The Humber Hawk that carried families to the seaside. The Triumph Toledo that a young couple might have stretched to afford. The Ford Fiesta that became the first car for an entire generation. Each is surrounded by period advertising, graphics, and cultural ephemera that root it in its time. Visitors scan each car with a handheld device to unlock its story — not just the engineering, but the social context, the memories.

The Great British Car Journey
Photo: James E. Petts, CC BY-SA 2.0. Source

Sourcing the Unsourceable

Building a collection of everyday cars proved harder than assembling a fleet of exotics. The very ordinariness that makes these vehicles culturally significant is what almost killed them off — nobody thought to preserve a base-model Vauxhall Chevette when half a million had rolled off the line. That particular car became the museum's most elusive quarry; after an exhaustive search, one was finally acquired from Vauxhall themselves. The collection now numbers over 150 vehicles, and each one earned its place.

Among the showstoppers is Princess Anne's dark green Middlebridge Scimitar — the last of eight Scimitars she owned across 52 years, delivered from the Nottingham factory exactly as it stands today. Its bonnet carries a unique emblem: a silver female jockey on horseback, presented to the Princess Royal after she competed at the 1976 Montreal Olympics aboard the late Queen Elizabeth II's horse, Goodwill.

Drive Dad's Car

What truly sets the Great British Car Journey apart from any conventional museum is its refusal to keep visitors behind a rope. The "Drive Dad's Car" experience puts people behind the wheel of over fifty classics — from a Reliant Robin to a Rolls-Royce Silver Spirit, from an original Mk1 Mini to a Ford Capri. Pull out the choke, turn the key, and feel the clutch bite on a car your parents might have driven home from the showroom. It is heritage you can touch, hear, and smell — petrol fumes, warm vinyl, the particular clunk of a 1970s door handle.

The Great British Car Journey
Photo: James E. Petts, CC BY-SA 2.0. Source

A Site With Its Own Story

The museum's four-acre home carries its own weight of history. The Derwent Wireworks was founded here in 1876 and at its height employed 500 people, becoming one of the largest wireworks in the country. During the Second World War, the factory produced the galvanised wire used in Operation PLUTO — the covert pipeline that carried fuel under the English Channel to sustain the Allied advance through France. When the works closed in 1996, the site sat largely dormant. Plans for a heritage railway centre were proposed and then quietly withdrawn by 2001. That a place which helped supply the liberation of Europe now houses a celebration of British ingenuity on four wheels feels entirely fitting. It sits within the Derwent Valley Mills World Heritage Site — an apt address for a museum concerned with how industrial ambition shaped everyday life.

Why It Matters

The Great British Car Journey has earned a TripAdvisor Travelers' Choice award and draws visitors from across the country and beyond, but its significance runs deeper than tourism accolades. It preserves a strand of social history that formal institutions have largely overlooked. Art galleries collect paintings; the National Trust preserves country houses. But the car your dad drove to work every morning — the one that broke down on the M1, that carried the Christmas tree home on the roof rack, that finally gave up the ghost and went to the scrapyard — that car tells you something about Britain too. This museum insists those stories matter.

The Great British Car Journey is open year-round at the Derwent Works, Ambergate, Derbyshire, DE56 2HE. It is accessible by road and, fittingly for a collection that celebrates the freedom of movement, by the Derwent Valley railway line. Full visiting information and tickets are available at greatbritishcarjourney.com.

This article was partly inspired by old photographs and cine film that came to light when someone brought a box of personal memories in to be digitised — Super 8 reels of family road trips, faded snaps of first cars, the kind of material that accumulates in attics and shoeboxes over decades. It made us wonder how much more is out there, tucked away in cupboards and garages, connected to places like the Great British Car Journey and the cars it preserves. If you hold old media with a connection to this museum or to British motoring history, services like EachMoment can help preserve those memories for future generations.

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